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This site has the following in the web page, "BOATS Click here to see available boats." We noticed that the web page also stated " Services What Can We Do For You? About Us and FAQ." It also stated " Who is LoonieToons Pontoons and Powersports? Contact How can we help you? Things that people ask us! Ontarios Best Deals on Used toons! Here at Loonie Toons Pontoons were all about the Pontoon Lifestyle! Make Safe and Happy Memories this Summer on Your Loonietoons Pontoon! To See Our Previously Owned Pontoons - Ready for Delivery! All these Boats Are In Stock and Ready for Delivery Now! Many to Choose From!." The header had Used Pontoon Boats for sale as the highest ranking keyword. It was followed by Re-conditioned Pontoon Boats for sale, Pontoon Boat Customizing, and Pontoon Boat Delivery which isn't as ranked as highly as Used Pontoon Boats for sale. The next words the site uses is Pontoon Boats. Power Sports was also included and might not be understood by search engines.